Why Choosing a REALTOR® Can Help Sell Your Home Faster
If you’re getting ready to put your home on the market, perhaps you are considering selling it yourself in a bid to save on the realtor’s commission.
According to the National Association of Realtors, homes that are listed as ‘For Sale By Owner’ not only stay on the market longer but also sell for less - roughly 36K less - and could even end up costing more overall, even when you factor in the commission.
Ultimately, real estate agents are much more equipped to sell your home quickly given their knowledge of the marketplace, resources and time to be able to do it.
And when your home stays on the market for less time, it means that your home won’t decline in value.
Here is a look at all of the reasons why real estate agents are in a much better position to sell your home faster and the additional benefits that come arise when you allow a real estate agent to handle the selling of your home as opposed to taking it on yourself.
Trying to sell your home yourself is a massive undertaking, requiring many hours of work for very little reward.
If you take on selling your home yourself, you will have to take calls from interested prospects and attend those appointments. If you don’t act quickly enough, the person may walk away.
You will have to sink hours into marketing your home and ensure that you stay on top of all procedures normally done by a professional REALTOR®.
You will have to deal with contracts, which can be risky if you aren’t familiar with the process. If you forget to include certain conditions and you back out of the deal, you could not only lose your deposit but also end up in a lot of legal trouble.
That’s not to mention the high volume of paperwork involved in the transaction, from purchase agreements to disclosures. One small error could greatly delay the process, then again stalling the sale of your home. You could have to pay thousands; you may even find yourself in court.
And this doesn’t even begin to scratch the surface.
Security for you and your family is probably the most important aspect. Imagine letting complete strangers into your home and possibly "saying too much" about your alarm system, work hours, etc. Professional REALTORS® qualify all buyers and make sure they're not just "tire kicking".
Ultimately, it is a real estate agent’s full time job to sell your home. They focus solely on selling your house and devote 100% time and energy to it, which is going to save you a lot of invaluable time and energy.
Real estate agents know their industry well. They have their pulse on it all times. They know the trends and possess the neighbourhood knowledge in order to make the best possible decisions, allowing them to to setup up the sale of your house on informed decisions.
They know why certain houses in your neighbourhood sold at the price they did, information that you will never have access to. As such, they can position your home to sell for the best possible price.
If you ask for too much, your home will sit on the market and decline in value; if you price too low, you will be losing money. It’s a lose-lose situation for sellers.
Here’s even more information on why you should never try to sell your home without an agent.
Real estate agencies also have all of the marketing tools and other resources to be able to promote and advertise your home, which is absolutely necessary to selling in a timely fashion. You can’t just add your home to a website and call it a day.
The best real estate agents take an aggressive approach to promoting your home. Further, they have the resources to do it.
From professional photography to home staging and access to professional online networks, real estate agents know how to market your home to not only promote it and get your home out there, but also market it effectively, making it look more attractive to potential buyers.
It is these tools and expertise that ensures a quick close at top price.
Real estate agents are not messengers - they are trained in negotiating and how to come to agreements quickly, allowing all parties to reach swift conclusions.
Negotiating exists at multiple points throughout the selling process, from the initial offer to the counter off and then the post-offer period. Having this skillset is absolutely essential as it allows real estate agents to navigate the process efficiently.
The Bottom Line
It is in your best interest to hire a real estate agent, not only from a financial perspective but also for those who value their time. With that in mind, here are some tips to help you choose the best real estate agent.
Still need more information? Check out "The Hidden Truths of For Sale by Owner Websites"
If you are looking for a great real estate agent, consider Aaron Habicht - Broker/Owner of Optimum Realty Inc.